Category Archives: Blog

The key to becoming stronger: muscle recovery

January is coming to an end and by now, you most likely have several miles under your belt. If you want to keep that rhythm going over the course of the year, it is necessary to focus on building stronger muscles.  To accomplish that, you must work on your recovery process. The key to improving time and performance is to…

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5 tips to train your mind and then your muscles

2018 is full of new challenges, whether it’s a 5k race or a marathon, a little extra motivation and organization never hurts. When you find yourself facing new goals and challenges, remember these tips to get and keep you back on track. 1. Stop planning and start running Stop thinking too much about how and when to train. Whenever you…

5 Things to Do Before You Run a 5k

So you have discovered the engaging running world and now you’re totally exited to register for as many races as you can. We get it, (and we’ve been there!), but there are a few things you want to keep in mind to help you perform at your best on every run. Sweet dreams Some athletes consider resting and recovery as…

How To Choose The Best Performance Fabric For Your Sport

When it comes to choosing your high-performance equipment for runs and sports, there are some aspects that you want to keep in mind in order to make the best decision. To make it easier, we’ve gathered some advice from our production experts that will help you choose your performance gear, for you or your team, more strategically. THE MAGIC BEHIND…

Who We Are. What We Do. Why We Do It.

A Brand is Born Necessity is the mother of invention, and as a group of avid athletes in hot and humid Miami, we had some needs. We loved running, cycling, and all sports, but we were tired of  the boring, overpriced cotton tees we were getting for our group events and everyday workouts. With knowledge in manufacturing and a passion…

Growing Your Brand Through Corporate Sponsorship

Branding and brand awareness is more important than ever. With digital millennials taking over the market, and shockingly low brand loyalty, making meaningful connections with customers is more important than ever to break through the clutter and develop meaningful brand relationships with your customer. Here we’ve put together a few of our best tips and advice to help you drive…